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Landguth's own brand of super-premium quality cat and dog food

Step by step to a successful private label

Innovative, personalised and individual – Landguth develops exclusive private labels for wet dog and cat food in super-premium quality. Comprehensive in our range of services and efficient in production, we are the reliable partner at your side.

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  1. Company
  2. Own Brand
Partner for private labels

Private label for success

As a competent partner, we support our customers with a wealth of experience on their way to becoming a private label. Landguth develops exclusive private label concepts, regardless of whether it is a completely new brand, an extension of your existing brand or the idea of a start-up. We work together to find customised solutions. Landguth takes care of the entire process from the initial idea to the finished product. Together, we develop the recipe, use our expertise and provide support right through to the launch at the point of sale.

Landguth advantages

Individuality meets expertise

We are an innovative manufacturer of high-quality wet food for dogs and cats and produce individually according to customer requirements. Just as every pet has a unique selling point, so do our products. Through development with our nutritionists and product developers, each recipe is unique and tailored to the wishes of our customers.

The advantages of a private label for Landguth dog food and cat food are obvious: every recipe is individual. We produce 100% "Made in Germany", with the best and predominantly regional ingredients. We provide sustainable product ideas and competent, personal advice.

Private Label Grafik EN

Private label advantages of Landguth at a glance:

  • always individual recipes
  • best and predominantly regional ingredients
  • sustainable product ideas
  • competent and personal advice on all questions relating to private labels in the dog food and cat food sector and
  • a partnership-based approach and cooperation with our customers on an equal footing

Together we develop targeted concepts to high quality standards – individually tailored and nutritionally balanced.

Full brand service

Reliable partner with benefits

Our services cover the entire private label process. Our customers can rest assured: We offer them first-class quality – both in terms of personal advice and in the development of their own brand or the production of pet food. Our full brand service includes a wide range of consulting and other services. We also offer maximum flexibility in terms of production quantities. Product safety is guaranteed right from the start thanks to veterinary checks. Our hygiene management is certified to IFS Food standards – and thanks to our state-of-the-art, innovative production facilities, all products are processed particularly gently. In addition to personal advice on development, sales and marketing, we offer warehousing and stockpiling, logistics support and a professional export team.

Best services

Working together to create a successful private label for dog and cat food

Our team of nutritionists and product developers accompanies our customers step by step to their own individual product.

Produktion C
Arrange a meeting
Prozessablauf Kommunikation
Select container
Prozessablauf Gebinde
Select ingredients
Prozessablauf Inhaltsstoffe
Receive an individual prescription
Prozessablauf Rezept
Support with logistics and transportation
Prozessablauf Logistik

Five steps to super-premium quality pet food

Your own brand should stand out and be something very special. Whether it's an idea for a new product in the premium pet food segment or the realignment of an existing brand - we provide support with our comprehensive service. With us, every product is individual. Behind every dog and cat food is always personal advice and support throughout the entire product development phase. Over 10,000 different and high-quality recipes for pet food speak for themselves.

This is how it works:

What makes us special

The Landguth USP for successful private labels

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We guarantee all customers items with a unique selling point on the market.

We provide support in all aspects of product development, formulation and design.

We offer our customers the growth opportunities they need.

We also supply sustainable products such as meat alternatives or meat-reduced hybrid products.


Talk to us!