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Out of friendship with the animal

How it all began ... the Landguth story

Out of a shared passion for dogs, two friends founded a company characterized by authenticity, integrity and mutual trust. The company's history began with a focus on high-quality, natural wet food for dogs and cats.

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  1. Company
  2. Company
  3. History
Family, friendship and innovation

An idea prevails

The company was founded in 2004 by Alfred Saathoff and Bernhard Albers with seven employees in Riepe, East Frisia. The aim of selling natural and responsible pet food and thus making an important contribution to the species-appropriate nutrition of dogs and cats became a success. The Landguth company quickly grew to a considerable size and the seven employees soon became more.

Passionate. Honest. In partnership.

Taking off as a family business

The healthy dog and cat food in super-premium quality should be available to as many pets as possible. The family business starts with the private label business model. Within a very short time, production is expanded and the administration building is enlarged. The production area now covers over 4 hectares.

Landguth factory

Our recipe for success: East Frisian down-to-earthness, good cooperation and outstanding quality

Our most important and greatest success factor is our high quality promise. We remain curious and innovative in order to always deliver the best quality in the long term. We are constantly investing in modern measures and high-quality production facilities – but we are not aloof. Because we know that our greatest asset is our employees: That's why good and collegial cooperation is particularly important to us.


The company is founded in Riepe (East Frisia) by Alfred Saathoff and Bernhard Albers.

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A large production hall is being built next to the office building.

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Further production halls are built.


A new administration building is attached to the old office building.


Another production hall is needed.


Production will also be expanded in 2018, and the company restaurant "Michels" will be built.


The newest and largest administration building is completed.

Unternehmen 2022 Gf

In addition to the managing partner and founder Alfred Saathoff, Mark Albers and Jürgen de Vries join the management team.

Production overview

Private label manufacturer

We now produce premium wet food for dogs and cats in tins, pouches and trays on around 4 hectares of land. Our products are characterized by particularly high quality. We use high-quality raw materials without additives or flavor enhancers.

Production takes place on a total of ten ultra-modern production lines, which are characterized by a high degree of automation. Landguth does not operate as a brand in the B2C business, but produces its own brands for specialist retailers and the upmarket food trade. In total, we supply around 200 customers in 50 countries.

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